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        Avant-Toi Home

        Blankets, cushions and rugs become extraordinary objects that transform the house into a magical environment.

        Avant Toi was founded in 1994 within the Liapull group to satisfy the needs of a demanding and ever-changing market. The creative endeavor of Mirko Ghignone now celebrates 20 years of passion and success.

        HISTORY

        Liapull Cashmere was born in Genoa in 1955, thanks to the passion and constant dedication of its founder: Lia Gambetta.
        A Genovese native with an entrepreneurial spirit and a visionary approach, Lia was able to create a successful company that has endured for more than 50 years, simply from a small sewing machine used as a hobby. The founder’s youthful energy and the reconstructive atmosphere characteristic of post-war Italy proved to be a successful combination in meeting the challenges of a new activity. And the tradition continues through the determination of her children, Mirko and Fiorella Ghignone.
        Mirko, an artist with a creative and irreverent mentality and a passion for painting, began experimenting early on with an “action painting” technique on luxury knits, transforming Liapull over the years into an internationally renowned pioneer in the use and development of color.
        Social identity, culture and tradition are the fundamental values that characterize every single garment produced, cherished by each individual involved in this exclusive “Made in Italy” process. Liapull’s home city of Genova has been known for centuries as the source of superior cashmere, thanks to the purity of the water used in the washing process, bestowing a distinctive softness and delicacy to the material. Lia Gambetta’s passion, passed on over the years to her children who now head the company, is what makes each product unique. A combination of master craftsmanship and meticulous attention to detail, while emphasizing professionalism and transparency within the company and a strong respect for the environment. Values that represent the true frontier of Liapull’s entrepreneurial growth and development, alongside continuous research and avant-garde innovation.

        AVANT TOI

        The union of tradition and experimentation gives rise to the AVANT TOI brand, produced and distributed by Liapull.

        Avant Toi was founded in 1994 within the Liapull group to satisfy the needs of a demanding and ever-changing market. The creative endeavor of Mirko Ghignone now celebrates 20 years of passion and success.

        Characterized by a strong relationship between the art world and aesthetic research, Mirko, eclectic artist and paramour of the force of color, established the brand through the application of his creative instinct to the medium of yarns and knits. A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying.

        Central to this process is the introduction of airbrush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story.

        The values of the Avant Toi universe are expressed through the constant exploration of the unknown and the unexpected, perpetually distancing itself from the conventional rules of knitwear manufacturing in order to endow each piece with a sophisticated, one of a kind aspect and an avant-garde spirit.

        Breaking the rules in regards to stylistic and aesthetic standards is at the core of Avant Toi’s philosophy. A bridge between the classic concept of refinement and the charm of what is old and worn, in complete opposition to the customary conventions of the cashmere world.

        Avant Toi in 2017, launches its exclusive and first Home collection; hand painting, the iconic feature of the brand, decorates and enhances an infinite composition of blankets, covers, pillows, carpets, tablecloths and many elements of design which transform the house into a magical haven.

        Avant Toi, an Italian brand that has always been innovative and unconventional, with the inevitable hand coloring, an iconic sign of the brand, embellishes an infinite series of blankets, cushions, rugs, felts, tablecloths and many design elements that transform the home into a magical place to take refuge. Avant Toi with passion, experiments, combines and blends materials creating unique home-made pieces: needling of vintage scarves on very light and impalpable knits, a patchwork of fabrics for colored carpets with a thousand shades, fur mixes on felted sheets, jaquard wall-hangings in silk chenille, cushions and bedspreads in fur stitch or jaquard as carpets of leaves, blankets and carpets with rudimentary stitching. Grasp the intimate beauty, the essence of things, the substance. This is the secret of Avant Toi's creativity, careful and passionate work, of an experimental study, to build its collections. The refined simplicity of the lines is always enhanced by the precious fabrics, elaborated with intelligent curiosity that does not stop in front of any new challenge. The alchemy that blends the magic of style with the mastery of latest-generation technologies and creative urgency with the pleasure of trying new paths. The alchemy that blends the magic of style with the mastery of the latest generation technologies and creative urgency with the pleasure of trying new paths. From trying to experiment with unprecedented processes with futuristic frames, to reinventing new coloring techniques or mechanical manipulation. As always, colors are important protagonists, which give the garments spirit and personality.

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