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        Polaroid is the brand name used to identify a series of products from the Polaroid Corporation, which is most famous for its instant camera with self-developing film.

        In March 2008, Polaroid announced the production launch of the new Polaroids, thanks to ZINK, “Zero-Ink”, a new ink-free printing technology. The camera contains a very small colour printer that operates on a particular photographic paper, made of crystalline pigments that are coloured thanks to a thermal process.

        The Polaroid Corporation has created a large series of instant cameras with self-developing films, which do not all use the same type of sensitive papers. Most use SX-70 or 600 films. New SX-70 and Spectra and 600 films are produced by “The Impossible Project”: a team of enthusiasts who have tried their hand at repairing Polaroid’s decision to stop production of films for traditional cameras.

        In 2017, The Impossible Project is relaunched as Polaroid Originals: the brand dedicated solely to the original products of Polaroid instant photography. Bringing analog instant photography back under the Polaroid hat was a significant milestone, but not the end of the journey yet.

        In March 2020, Polaroid took the next step and returned to being a single brand, with one and only name: Polaroid.