Illulian presents Forme Erose
the new rug collection designed by AMDL Circle
"The sun, water, and wind play a role that is often underestimated in shaping the landscape. Matter is beautiful because it is worn down and transformed, shaped by natural elements regardless of human will."
— Michele De Lucchi
Illulian presents Forme Erose, the new rug collection designed by AMDL Circle, the studio founded by Michele De Lucchi, where the power of nature takes shape, design, and textile narration. Geo I and Geo II are two unique creations that elegantly and profoundly tell the story of matter’s slow yet relentless transformation.
The project stems from the ongoing dialogue between art and design that defines the work of the studio. The rugs draw inspiration from the drawings and sculptures of the Sassi e Montagne series, reinterpreted in a two-dimensional form without losing their sculptural and graphic essence. Their raw, organic shapes—ideally moulded by natural elements—come to life in rugs that become vibrant, textured surfaces, where marks turn into gestures and geological memory.
Forme Erose is a tribute to time, to its subtle yet incisive force, capable of shaping landscapes with patience and power. Through this collection, AMDL Circle brings a poetic reflection on the relationship between nature and design, art and function, into Illulian’s textile universe. The brand’s exceptional craftsmanship faithfully captures the complexity of these markings and textures, transforming each rug into a true work of art for the most refined residential and public spaces. With Forme Erose, the home becomes a landscape—eroded, transformed, yet profoundly captivating.The rugs are knotted and carded by hand and can be made in two quality levels: Platinum 120, the most exclusive line stands out by the use of top-quality wool and silk and the extremely complex handcrafted process – with a stunning 180,000 knots/m2 – that creates spectacular sculpted effects. Gold 100 proposes rugs made from wool and silk, with a timeless charm and a density of 152,000 knots/m2.
Himalayan wool, pure silk and vegetable colors are the essential elements that contribute to giving any carpet a sophisticated appearance; soft chromatic details guarantee any environment an exclusive and elegant allure. Every rug is completely customizable in terms of size and color, to meet the specific needs of every international customer.
Thanks to the Custom-Made service, a consolidated ace up the brand's sleeve, it is possible to create a bespoke carpet, through a personalized selection of colors, patterns, and sizes. These prestigious specimens can be chosen for residential environments as well as for contract realizations, such as museums, showrooms, hotels, restaurants and nautical solutions.
Dimensions
Height: 305 cm
Width: 232 cm
Area: 7.08 Sqm
Composition Wool 50% Silk 50%
Illulian
Founded in 1959, the rug company now headed by Shahnaz Illulian and her sons Davis and Bendis Ronchetti, is an exclusive benchmark in the field of antique as well as luxurious contemporary rugs, with collections that, besides being exclusive furnishing proposals, represent true works of art that retain their charm unaltered over time. Headquartered in Via Manzoni 41 in the Milan fashion district, Illulian holds both the most innovative contemporary proposals that reflect the latest design trends, as well as truly rare antique one-of-a-kind rugs and tapestries. Illulian showroom also accommodates refined contemporary style furniture and unique design objects, carefully crafted down to the smallest details.
Illulian presents Forme Erose
the new rug collection designed by AMDL Circle
"The sun, water, and wind play a role that is often underestimated in shaping the landscape. Matter is beautiful because it is worn down and transformed, shaped by natural elements regardless of human will."
— Michele De Lucchi
Illulian presents Forme Erose, the new rug collection designed by AMDL Circle, the studio founded by Michele De Lucchi, where the power of nature takes shape, design, and textile narration. Geo I and Geo II are two unique creations that elegantly and profoundly tell the story of matter’s slow yet relentless transformation.
The project stems from the ongoing dialogue between art and design that defines the work of the studio. The rugs draw inspiration from the drawings and sculptures of the Sassi e Montagne series, reinterpreted in a two-dimensional form without losing their sculptural and graphic essence. Their raw, organic shapes—ideally moulded by natural elements—come to life in rugs that become vibrant, textured surfaces, where marks turn into gestures and geological memory.
Forme Erose is a tribute to time, to its subtle yet incisive force, capable of shaping landscapes with patience and power. Through this collection, AMDL Circle brings a poetic reflection on the relationship between nature and design, art and function, into Illulian’s textile universe. The brand’s exceptional craftsmanship faithfully captures the complexity of these markings and textures, transforming each rug into a true work of art for the most refined residential and public spaces. With Forme Erose, the home becomes a landscape—eroded, transformed, yet profoundly captivating.The rugs are knotted and carded by hand and can be made in two quality levels: Platinum 120, the most exclusive line stands out by the use of top-quality wool and silk and the extremely complex handcrafted process – with a stunning 180,000 knots/m2 – that creates spectacular sculpted effects. Gold 100 proposes rugs made from wool and silk, with a timeless charm and a density of 152,000 knots/m2.
Himalayan wool, pure silk and vegetable colors are the essential elements that contribute to giving any carpet a sophisticated appearance; soft chromatic details guarantee any environment an exclusive and elegant allure. Every rug is completely customizable in terms of size and color, to meet the specific needs of every international customer.
Thanks to the Custom-Made service, a consolidated ace up the brand's sleeve, it is possible to create a bespoke carpet, through a personalized selection of colors, patterns, and sizes. These prestigious specimens can be chosen for residential environments as well as for contract realizations, such as museums, showrooms, hotels, restaurants and nautical solutions.
Dimensions
Height: 305 cm
Width: 232 cm
Area: 7.08 Sqm
Composition Wool 50% Silk 50%
Illulian
Founded in 1959, the rug company now headed by Shahnaz Illulian and her sons Davis and Bendis Ronchetti, is an exclusive benchmark in the field of antique as well as luxurious contemporary rugs, with collections that, besides being exclusive furnishing proposals, represent true works of art that retain their charm unaltered over time. Headquartered in Via Manzoni 41 in the Milan fashion district, Illulian holds both the most innovative contemporary proposals that reflect the latest design trends, as well as truly rare antique one-of-a-kind rugs and tapestries. Illulian showroom also accommodates refined contemporary style furniture and unique design objects, carefully crafted down to the smallest details.