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For those who live beautifully

Design Guide

Exploring Italian luxury design, collectible objects and contemporary interiors

Villa Purple Porto Cervo: Luxury Villa & Shoppable Italian Design Experience

Villa Purple Porto Cervo: Luxury Villa & Shoppable Italian Design Experience

By Danilo Cascella

Experience more than a luxury stay at Villa Purple Porto Cervo. Throughout the villa, guests can discover a curated selection of Italian design products featured in the interiors and outdoor...

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Simone Guidarelli unveils King of the Roses • Design Week 2026

Simone Guidarelli unveils King of the Roses • Design Week 2026

By Danilo Cascella

Simone Guidarelli presents “King of the Roses”, a new porcelain and décor collection created with Weissestal and unveiled during Design Week 2026 at Coin. A symbolic dialogue between strength and...

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Danilo Cascella

Danilo Cascella is an Italian entrepreneur and design curator known for his refined approach to luxury lifestyle, collectible design objects and contemporary Italian aesthetics.

Through the Danilo Cascella Premium Store, he curates a selection of design pieces, furniture, fragrances and lifestyle objects that represent the intersection of craftsmanship, innovation and modern luxury.

The project reflects a clear philosophy: discovering and presenting objects that embody creativity, cultural value and timeless design.