Alessandro La Spada defines himself as a “designer with the manner of a craftsman“. His motto: “perform in order to learn” He studied at the i.d.i. interior design institute in Milan where he graduated in 1990. From 1990 to 1994 he collaborated with the studio Sawaya e Moroni, designing interiors and following the development of the company’s prototypes. Between 1998 and 2004 he’s involved in the field of design and interior projects dealing with formal research, underlining the semantic value of objects. He dedicate himself to the small scale production of lamps and furnishings, deepen his knowledge on material creating a small creative workshop specialised in processing metal. In 2005 a casual meeting led to his collaboration with Samuele Mazza, an eclectic character with a past in fashion design. His “hard wear” contribution to Mazza’s soft world gave life to the “Visionnaire” and “Grantour” collection. He also lectures at the i.d.i. interior design institute, Milan. He has worked as project leader for the domus academy in Milan.
Unique and modern, the Visionnaire style is the essence of Made in Italy that combines design and art in a meta-luxury concept of customized products.
The concept of meta-luxury, particularly dear to Eleonore Cavalli Art director of the Visionnaire brand, is the idea according to which the essence of luxury is not limited to external qualities, but resides in more intangible, ethical and cultural aspects. People recognize and reward this value because they increasingly want to surround themselves with objects that express their being, and not just their possessions. And Visionnaire has cultivated this vision since the beginning, so much so that it has made it the pivot of its own decalogue-manifesto. But if the design product absorbs upon itself instances and suggestions captured from the world, it is inevitable to wonder how the present reflects on the path of a brand so strongly devoted to listening and empathy.
THE PATH TO LOW IMPACT DEVELOPMENT
Visionnaire continues its path of sustainable development by focusing on the fundamental values of the brand: responsibility towards the Italian territory, work ethic and the highest quality of Made in Italy. Also thanks to the decision to reveal their strategic wishes through the declarations of intent contained in the “Decalogo” the brand defines its own course: the idea of confirming itself as the creator of top quality products is combined with a rigorous and responsible commitment to the environment.
At the top of the pyramid, the crucial value indicates the first of the foundation concepts in the identity and philosophy of Visionnaire. Our activity of invention and creation is driven and governed by a precise cultural vision, in which the production of knowledge, intellectual exchange and the experience gained by encouraging a versatile dialogue among individuals are essential priorities of great importance in the collective life of contemporary communities.
In the second value – “Nature” – Visionnaire declares: “the desire to protect the natural heritage is configured as an awareness that informs and directs our cultural vision, now sensitized towards design behaviors that, from the selection of materials to the last of the processes foreseen in the manufacturing cycles, assume a precise and heartfelt civil commitment “.