THE I DANZATORI STORYElena Salmistraro's craft is unique. She looks for inspiration in ethnocoreology the detailed study of ethnic dance. Dance as a form of art has unparalleled rhythm and has always been a part of human culture. Scarlet Splendour presents I Danaztori by Elena Salmistraro. Borrowed from the classical dances of India and the grandeur of the dancers' costumes. However, nothing in the collection can be recognized as old fashioned or even traditional. It revives some of India’s deep-rooted cultures, philosophies, and stories with a contemporary design style. Each piece takes the spectators by surprise and into a trance-like state with its mesmerizing structure.
Similar to dancers rehearsing their flawless movements over countless hours, our skilled local craftsmen too, have spent days and nights perfecting the sculptural yet functional collection. Capturing the expressive details with geometric nuances and an alluring gamut of colors using materials like plywood and nautical resin.
Come discover magic, as motion merges with the motionless to create a silent rhythm and an awe-inspiring performance.
Elena Salmistraro, designer and artist of the product, lives and works in Milan.
He graduated from the Polytechnic of Milan in 2008 and with his architect Angelo Stoli founded his own studio in 2009, where he has been working on architecture and design projects since then.
He works as a product designer and artist-illustrator for leading companies in the creative sector, including Apple, Disney, Alessi, Lavazza, Bosa, Seletti, De Castelli, Cc-Tapis, Timberland, Replay, LuisaViaRoma, Yoox, LondonArt, Lithea, Bitossi Home, and others. He also collaborates with prestigious art and design galleries, such as Rossana Orlandi, Dilmos, Camp Design Gallery, Subalterno1, and Secondome.
Ashish Bajoria and Suman Kanodia founded Scarlet Splendour in 2014. The siblings grew up in Kolkata, India with a deep sense of appreciation for the aesthetic. They combined their mutual passion for design to form Scarlet Splendour, with a view to integrate their maximalist sensibilities and become, possibly, the first design editors in India.
They set out to create trailblazing furniture, lighting, and rugs on the borders of classical and modern, whimsical and serious, and functional and dramatic. Scarlet Splendour has collaborated with international stores, press agencies, artists, and designers to transform and take local craftsmanship to global levels. The company heralds a blend of cultures and transcends geographical boundaries to achieve the extraordinary in the design world.
In 2020, after meeting the designer Danilo Cascella, they decided together to start a prestigious partnership and propose their precious collections of pure design on the Danilo Cascella Premium Store. An original and scenographic furniture unique in its kind.