Stefano Giovannoni designs Frame for GHIDINI1961, a new collection composed of sofas, armchairs, dining and coffee tables, bookshelves and cabinets.
Everything starts from a simple element: "the joint", which, combined with elegant rounded 45 degrees extrusions, creates an almost infinite family.
The collection is characterized by organic junctions that – in their possible combinations – create minimal, compact and powerful structures.
Frame is built starting from few elements that are able to create a large family with essential lines.
Small tables and storage units are played with different materials, such as glass, wood and marble, while the sofa has a leather structure and fabric cushions.
STEFANO GIOVANNONIStefano Giovannoni was born in La Spezia in 1954, architect and student designer of Buti at the University of Florence. In the early 1980s, he formed the King-Kong production group together with Guido Venturini. Behind a physicist of the role that seems the opposite of that of a designer pianist hides a talent capable of transferring into his projects the complex system of “affective codes” that made him the “Super & Popular” champion of the years 90. Metanoic designer par excellence, he has industrial design in his blood and the ability to understand the public like few others. Stefano Giovannoni is a designer who, more than any other, has worked in the world of home and kitchen accessories. He has collaborated with companies such as Alessi, Amore Pacific, Cedderoth, Deborah, Fiat, Hannstar, Hansemm, Helit, Henkel, Honeywell, Kokuyo, Inda, Laufen, Lavazza, LG Hausys, Magis, Mikakuto, Ntt Docomo, Oras, Oregon Scientific, Pepsico, Pulsar, Samsung, Seiko, Siemens, Sodastream, 3M, Telecom, Toto, Veneta Cucine, and many others. He designed products of great commercial success that broke all sales records in the design world such as the Girotondo families (over 10 million pieces sold) and Mami, the famous plastic products of the “FFF” series for Alessi, the Alessi bathroom -one, the Bombo family for Magis. For his ability to intercept the tastes of the general public, he was called “Champion of the super and popular of the 2000s” (A. Alessi), “The most banal designer” (E. Perazza), “King Midas of design” ( C. Morozzi). In 2016 he launches Qeeboo the Italian brand Next Generation of furniture and accessories, a project they collaborate on: Andrea Branzi, Front, Studio Job, Richard Hutten, Marcantonio, Daï Sugasawa, Marcel Wanders, Nika Zupanc.
THE COMPANYGhidini Bosco of Villa Carcina, in the province of Brescia, belongs to Italy’s manufacturing excellence, thanks to their unparalleled manufacturing skills. A specialist in die casting brass, aluminum and zamak, the company excels in combining advanced technologies and rapid prototyping with traditional craft skills. Their catalog includes thousands of products, ranging from lighting fixtures to furnishing items, decorative items and handles. For over 50 years the company has established close ties with international architects and designers to develop custom products and create classical and contemporary art items. Pieces, those of GHIDINI1961, destined to become iconic, to erase the boundary between art and design and to establish with the public a communion of intentions and views such as to translate into a loyal and lasting relationship, just like artistic artefacts. A demonstration of how the reliability and quality of a brand can become a guarantee of investment capable of acquiring value over time.
THE CRAFTThe entire production cycle takes place in-house and is characterized by meticulous attention to detail: from the idea to the end product, passing through the various processing stages – from pressure die casting to lost wax and gravity casting, from machining to drilling, from satin-finishing to sand-blasting and polishing. These are the solid foundations of GHIDINI1961.
With over 50 years of history behind it, and entrepreneurial wisdom that has been handed down from father to son, GHIDINI1961 presents furnishings, lamps and home accessories that are true testimonies of great Italian craftsmanship combined with state of the art production technologies, care for materials, aesthetics and attention to detail. With this foundation, our products are not just meant to decorate a refined environment, but they represent something valuable, to be cared of, that can be passed over through generations thanks to its intrinsic and long-lasting value blended with iconic and timeless design.