Gupica is the brand and the artistic identity of Gunilla Zamboni. After completing a degree in Foreign Literature, she continued her studies in Florence focusing on the art of fresco and mural painting, completing her studies with a master degree in Peintre en Décor in Versailles, France. She later specialized in Interior Design at IED in Milan. She worked with Italian and French masters, honing the secrets and techniques of decorative painting in France and the study of design in Italy. The creative studio designs projects using a multidisciplinary approach, involving decorative arts, interior and product design, contemporary experimentation and craftsmanship. It is a transversal approach where decoration becomes a tool to propose useful codes to explore the expressive and sensorial dimension of the project. Her work focuses on finding a balance between linearity and stylized shapes in design with complex decorative scenarios composed of hand-painted scenographies or graphic signs. Functionality and stylized shapes in her projects are bearers of a poetic message often linked to an inspiration that comes from the natural world.
Unique and modern, the Visionnaire style is the essence of Made in Italy that combines design and art in a meta-luxury concept of customized products.
The concept of meta-luxury, particularly dear to Eleonore Cavalli Art director of the Visionnaire brand, is the idea according to which the essence of luxury is not limited to external qualities, but resides in more intangible, ethical and cultural aspects. People recognize and reward this value because they increasingly want to surround themselves with objects that express their being, and not just their possessions. And Visionnaire has cultivated this vision since the beginning, so much so that it has made it the pivot of its owndecalogue-manifesto. But if the design product absorbs upon itself instances and suggestions captured from the world, it is inevitable to wonder how the present reflects on the path of a brand so strongly devoted to listening and empathy.
THE PATH TO LOW IMPACT DEVELOPMENT
continues its path of sustainable development by focusing on the fundamental values of the brand: responsibility towards the Italian territory, work ethic and the highest quality of Made in Italy
. Also thanks to the decision to reveal their strategic wishes through the declarations of intent contained in the “Decalogo
” the brand defines its own course: the idea of confirming itself as the creator of top quality products is combined with a rigorous and responsible commitment to the environment.
At the top of the pyramid, the crucial value that indicates the first of the foundation concepts in the identity and philosophy of Visionnaire. Our activity of invention and creation is driven and governed by a precise cultural vision, in which the production of knowledge, intellectual exchange and the experience gained by encouraging a versatile dialogue among individuals are essential priorities of great importance in the collective life of contemporary communities.
In the second value – “Nature” – Visionnaire declares: “the desire to protect the natural heritage is configured as an awareness that informs and directs our cultural vision, now sensitized towards design behaviors that, from the selection of materials to the last of the processes foreseen in the manufacturing cycles, assume a precise and heartfelt civil commitment “.