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        “Primitive as primary geometric figure.
        Primitive as computational geometry of simple solid objects. Primitive as primaeval, coarse and unconstrained objects.

        Primitive aims to fragment and destruct.
        To reduce aggregated forms to the most elementary geometry.
        Nothing more and nothing less than volume, it bears structure, strength and the vital consistency of the materials.

        Primitive evokes the paradox between the movements of the 20th century, from cubism to abstract art, constructivism and suprematism, exposing the double meaning of rationalism and its primordial geometric spontaneity.”
        By Piergiorgio Robino & Stefania Fersini


        Qeeboo is an Italian brand producing furniture and accessories created and launched in 2016 by Stefano Giovannoni.

        Its products are emotional and narrative, expressly not bourgeois but suitable for all; once created, they are entrusted to our interpretation in order to acquire a new life.

        Qeeboo resumes and reinterprets in a fantastic way the icons of our imagination and gives them an unexpected original image, introducing a collection of smart, ironic, and surprising products.

        Extraordinary objects created under the careful direction of Stefano Giovannoni in collaboration with the most eclectic international designers, integrating different styles and characters in a playful-narrative approach.

        A magical mix of technologies, inventions, and industrial techniques, creating a catalog of poetic funny and hybrid objects allowing everyone to interpret and use them freely.

        So Mexico, Killer, or Capitol, for example, can be used in a personal way as a seat, a table or a lamp, or as a vase, a planter, or a champagne cooler, allowing everyone to interpret and use them freely.