The mission of the Trasparent Brand is to become the first circular technology brand. They set out to achieve this mission by making timeless, modular electronics that are forever upgradeable. Transparent believes that products should get better with age and that companies should be accountable for removing e-waste from the world.
Being transparent means speaking honestly with users, supporters and the wider creative community. Transparent means sharing our passion and journey openly.
Design is often used to put a stylish surface on something. Transparent wants to do the exact opposite. He wants to show the products as they really are. The main materials of the products, namely aluminum and glass, are chosen for their ability to last a long time and exist in recycled material streams. Transparent is constantly working to increase recycled sources with the aim of closing the material loop.
Transparent products blend into any environment. This is obviously also the idea behind the products... to bring a technological object into any style, in any place and at any time.
Transparent products are designed for a circular economy. In addition to long-lasting quality and appearance, this means a modular design that can be serviced and upgraded over time with ever-changing technology. This way, users can keep their product up-to-date according to their preferences and change only a small part, instead of replacing the entire unit.
Transparent’s founders, Per Brickstad, Magnus Wiberg and Martin Willers, are driven by a passion and curiosity to create products that are as much an interior design object as a great sounding piece of technology. The brand’s name also stands for a desire for open, honest, and more sustainable business practices. Their design philosophy has won several awards over the years, among them the Wallpaper* Design Awards.